We started The Launchpad in order to make accurate, actionable contact data accessible and affordable to middle market technology clients and the marketing agencies who serve them.
Founder Tonya Turrell owned a High Tech B2B Lead Generation firm for twelve years, which she sold in February 2015. As a multiple-year honoree of the Inc 500 Fastest Growing Private Companies, she’s acutely aware of the importance of solving her client’s most pressing needs.
She recognized her clients invested hundreds of thousands of dollars in their marketing efforts and the quality of the data consistently had a direct impact on the results. Accurate contact data was essential to maximizing their marketing dollars and yielding a more effective marketing campaign that generated leads which, ultimately, converted to closed revenue.
Her whole business was built on reaching and engaging decision makers and converting them into qualified leads for her clients, so she knows the value of a good, targeted B2B data set and saw that there was a huge, unanswered gap in the market for small to mid-size technology companies to be able to access accurate, top quality market intelligence. Her vision was to make high quality, actionable business intelligence data available and accessible to mid-market technology clients and the marketing companies who serve them, so she partnered with a ten- year veteran developer, to bring you The Launchpad.
The Launchpad’s exclusive platform allows technology companies and the marketing agencies that serve them to query and purchase top quality, accurate, actionable market intelligence data sets at fair rates. With over one million rows of data, you can access our self-serve sales intelligence portal from any smartphone, tablet or laptop with internet connection and run queries from anywhere, anytime, pay right on the spot with a credit card and have your custom contact data set in your inbox.
For more than a decade, we served clients in the High Tech space on the lead generation front and felt their pain first hand. Most of them didn’t have or want to invest the budgets for premium, subscription-based contact data. So they bought lists a la carte from list brokers.
That data was always bad. That bad data cost them in a lot of ways:
Sending out direct mail or email or launching telemarketing campaigns into poor quality data sets proved to be a waste of time, money and opportunity;
Double digit bounce rates would get them black listed by their email service providers;
They would end up paying far more than the average cost per contact they were quoted once you averaged the cost out over the the accurate data because data was found to be up to 40% inaccurate in some cases.